Tuesday 5 April 2016

Evolving Landscape of Medical and Pharma Apps in 2016

Smart devices have brought radical changes in various aspects in our day-to-day lives from shopping to banking, from real estate to entertainment. And now medicine is the next. With advanced digital technologies, and cloud computing, smartphones are going to change every facet of healthcare. As a result of this, patients will be in the spotlight.




Future of medicine in your smartphone

Changing perspective of the healthcare industry can be seen with the  rise in cutting edge medical services offered by various pharmaceutical companies. Medical gadgets have been there in the market since a long time, but with smartphones, robust internet connectivity, Bluetooth technologies we now have a number of medical apps to use. These apps are designed for various purpose, from measuring heart rate to monitoring of blood pressure and body temperature. As per 2011 MobiHealthNews Report (https://www.infinitemonkeys.mobi/blog/medical-apps-save-lives), iPhone users alone had over 3,660 apps available. We could then imagine the sum once Android apps were totalled.

Health applications are evaluated to make up almost 40 % of the smartphone apps that are currently being developed. Medical app development has a huge market potential and likely to increase further in the future as the benefits are becoming more apparent. Let us see some of the lucrative benefits of using these medical apps .
  • Better Safety of Patients: Thanks to medical apps, patient's are more aware of their health and are likely to contact their doctors as soon as symptoms start occurring. They do not wait for the problem to advance any further. DoctorMole is a perfect app example that helps to capture moles through phone's camera and then helps people to understand if it's malignant or not.
  • Increased Efficiency: There is increased efficiency seen in all workflow related to medical care tasks and activities. Patients now  simply put in their information which physicians are can providing them prompt treatment, thus creating better communication options between them. Moreover, patients are also getting an option to avail their lab reports in the devices itself. 
  • Less Occurrence of Medical Frauds:  Mobile apps provides an access to constantly updated medical records thus reducing the chances of insurance related frauds. It becomes almost impossible to counterfeit data as it is  not easily available in the system. 
  • Offers a training platform:  Pharma apps can act as a platform to train healthcare professionals. Medical apps can be an ideal solution for students and professionals who face time constraints giving them an opportunity to learn and train anytime and anywhere.
  • Increased Savings and ROI: Medical app development  is improving the efficiency and productivity of the healthcare professionals, this, in turn is having an impact on their savings and expenditures. The apps are making day-to-day jobs much easier thus enabling physicians to allocate more time to their patients and handle more number of patients.  All this brings about significant improvement in the ROI of the healthcare business. 
  • Accurate trend forecast: An app, when associated with a medical tool, the instant result is creation of more patient data. This data when comprehended and analysed are bound to deliver more precise predictions.

So what’s your take in this? How medical apps are influencing the healthcare industry actually? With more and more smart technologies coming around, how healthcare industry is able to customize their needs.

Medical app makers deliver easy, cost-effective and robust solutions to fulfill the needs of the healthcare. Various medical apps such as Medscape, Heartbeat Monitor, Doctor Wiz are revolutionizing the medical industry and is increasing the chance of healthcare providers and patients to adopt mobility solutions. It will maintain the workflow of various medical processes to help patients become responsible and proactive regarding their health issues.

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